The B2B buying process can be lengthy and complex, with several decision-makers and stakeholder groups involved. This can result in long sales cycles and a lower win percentage for services. By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of

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In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths about contemporary B2B advertising and marketing. We review how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing professionals take back

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities concerning modern-day B2B advertising and marketing. We discuss exactly how the purchasing journey is currently totally fragmented as well as the manner in which area structure can help marketing professionals t

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities about modern B2B marketing. We discuss just how the purchasing journey is currently entirely fragmented as well as the way that area building can help marketing professionals retake control of the exploratio